The Power of Home Staging: How to Sell Faster and Smarter in St. Louis
Selling a home in St. Louis can be a competitive process, with numerous listings vying for the attention of potential buyers. In such a market, home staging has proven to be one of the most effective tools to give your property an edge. At Olive + Opal Interiors, we specialize in creating inviting, expertly designed spaces that not only capture attention but also drive results. Here’s why home staging is particularly impactful in St. Louis, supported by real statistics and local trends.
1. Faster Sales with Staging
In a bustling real estate market like St. Louis, time is of the essence. Homes that sit on the market for too long often face price reductions, and buyers may wonder if something is wrong with the property. Staging can significantly reduce the time a home stays on the market.
According to the National Association of Realtors (NAR), staged homes sell 73% faster than non-staged homes. In St. Louis, where the average days on market is about 60 days, this means that staging can help sell your home in nearly half the time. When a home is presented in its best light, it immediately appeals to buyers both online and in-person.
2. Higher Offers with Staging
Not only do staged homes sell faster, but they also tend to sell for more money. National statistics show that staged homes typically sell for 1% to 5% more than non-staged homes. In St. Louis, where the median home price is around $235,000, this can mean an additional $2,350 to $11,750 in sale price. Buyers are more likely to offer top dollar when they feel emotionally connected to the home—staging creates that emotional pull by showcasing the home’s potential.
(Photo: 28 Claremont Lane, Ladue Missouri. Staged by Olive & Opal Interiors. Sold in 4 days.)
3. First Impressions Are Everything
Staging works because it appeals to buyers’ emotions. When potential buyers first walk into a home, they form an opinion in just seven to ten seconds. A well-staged home allows buyers to see the potential in each room, rather than focusing on personal items or vacant spaces. This is particularly important in St. Louis, where the style and charm of older homes can benefit greatly from updated staging that highlights both character and modern appeal.
At Olive + Opal Interiors, we understand that the first impression matters. That’s why we work to design spaces that immediately resonate with buyers, whether it’s creating an inviting entryway or staging a cozy living room. Our designs are tailored to reflect the lifestyle buyers desire, which helps make that all-important first impression.
4. Staging and Online Appeal
In today's real estate market, the majority of buyers begin their home search online. According to the NAR, 97% of home buyers search for homes online before even stepping foot in a property. This makes professional photos of a staged home essential for attracting interest. Staged homes not only photograph better, but they are also more likely to be shared, saved, and shown to prospective buyers, which increases the likelihood of showings and offers.
In a city like St. Louis, where neighborhoods vary greatly in style and price, staged homes stand out. Our team at Olive + Opal Interiors understands the nuances of the local market, and we create staging designs that appeal to the specific demographic of buyers in each area.
5. Competitive Edge in St. Louis Market
With an ever-changing real estate market, sellers need every advantage they can get. Home staging provides that competitive edge by differentiating your property from others. Whether your home is in the Central West End, Webster Groves, or Chesterfield, staging ensures that your listing is memorable.
A staged home has the potential to receive multiple offers and even create bidding wars. This is especially true in sought-after areas of St. Louis, where buyers are looking for move-in-ready properties that require little to no work. Staging helps buyers see the home’s full potential and encourages competitive offers.
Conclusion: Why Staging is Essential in St. Louis
Home staging is not just about making a house look pretty—it’s a proven strategy that helps sell homes faster and for more money. By creating a space where buyers can envision themselves living, you create an emotional connection that drives offers. In a diverse and competitive market like St. Louis, staging is the key to standing out and achieving top results.
At Olive + Opal Interiors, we specialize in turning houses into homes that buyers can’t resist. If you’re looking to make the most of your property sale, contact us today to learn more about our home staging services. Let us help you transform your space and maximize your home’s selling potential!