A St. Louis Home Staging Case Study

Last fall, we worked on a home in Ladue, Missouri that had already had a tough first run on the market.

The property originally listed for $969,000, but after sitting for over two months with multiple price reductions, the listing was ultimately withdrawn unsold.

This situation is more common than many sellers realize. When a home sits on the market for weeks without strong activity, buyers start to wonder if something is wrong.

But with the right strategy, a listing can still turn around.

Here’s what happened next.

The Challenge: A Ladue Home That Struggled to Sell

When the home first came to market, the sellers and their agent had high hopes. The property offered nearly 2,900 square feet of living space in Ladue, one of the most sought-after communities in the St. Louis area.

But the market response told a different story.

Over the course of 68 days on market, the listing went through several price reductions:

• Listed at $969,000

• Reduced to $950,000

• Reduced again to $900,000

• Eventually withdrawn unsold Home Staging Case Study 2026 Ol…

Even at $900,000, buyers weren’t biting.

At that point, the sellers decided to pause, reassess, and relaunch the property with a new approach.

The Strategy: Professional Home Staging in St. Louis

When preparing to relist the property, the goal wasn’t just to decorate the home — it was to reposition the entire presentation of the listing.

We focused on three key changes:

1. Strategic staging
Furniture placement and styling were designed to highlight the home’s layout, scale, and natural light.

2. Updated photography
Professional photos captured the home in its best light, helping it stand out online where buyers start their search.

3. Repositioned pricing and marketing
The home was relaunched at $899,000 with a refreshed presentation and marketing strategy.

The goal was simple: help buyers immediately see the home as move-in ready and desirable.

The Result: Under Contract in 8 Days

The market response after the relaunch was dramatically different.

Within just eight days, the home went under contract.

The final outcome:

• Sold for $935,000

• $36,000 over the relaunch price

• $35,000 more than buyers had previously rejected Home Staging Case Study 2026 Ol…

The investment in staging was $3,440, resulting in an estimated 10x return on investment.

For the sellers, that meant protecting significant equity that might otherwise have been lost through continued price reductions.

Does Home Staging Increase Sale Price?

When a home sits on the market, buyer perception changes.

Even if nothing is actually wrong with the property, extended days on market can make buyers assume there must be an issue.

Staging helps shift that perception by presenting the home in a way that allows buyers to quickly connect with the space.

Instead of focusing on empty rooms or awkward layouts, buyers see a home that feels inviting, functional, and move-in ready.

In many cases, that shift in presentation can dramatically change the way buyers respond.

What This Means for Sellers in the St. Louis Market

If you’re preparing to sell a home in St. Louis, Ladue, or the surrounding communities, presentation plays a critical role in how buyers perceive value.

Price reductions reduce equity.

Presentation protects it.

While every listing is different, staging often helps homes:

• photograph better online

• stand out from competing listings

• attract stronger buyer interest

• sell faster and closer to asking price

Thinking About Selling?

At Olive + Opal Interiors, we specialize in home staging in St. Louis and surrounding areas, helping homeowners and real estate agents present properties in their best possible light.

If you’re preparing to sell and wondering whether staging could benefit your listing, we’re happy to help.

Request a staging quote here →

Or reach out and tell us a little about the property — we’d love to help you prepare it for a successful sale.